Here’s Detroit’s problem. While they were busy flying their executives to meet with members of Congress for hand-outs, a group of auto engineers and designers from Toyota were getting ready to introduce the next iteration of the Prius Hybrid. The new model slated for the market in 2010 claims it can achieve an average of 50 MPG. Given the history of this company, it’s certain that even before the unveiling they were already looking for a way to make the 2010 Prius obsolete by making the next model a better car as defined by its customers. And every time they do that, they also come a step closer to making their competition obsolete.
READ THE PRIUS ARTICLE BY FASTCOMPANY
READ THE PRIUS ARTICLE BY FASTCOMPANY
